About Us
Roaring Fork Restaurant Group is a locally owned, Midwest-based, multi-brand restaurant company. As franchisees, we bring popular global brands’ menus and experiences to life in our local communities across Wisconsin, Illinois, and Iowa.
Our Brands
 | QDOBA Mexican Eats x Roaring ForkRoaring Fork opened its first QDOBA Mexican Eats franchise in 1998 as one of the brands earliest investors. Now we are one of its largest franchisees, operating 62 restaurants, including every QDOBA in Wisconsin and a growing number in Illinois and Iowa. |
 | Dave's Hot Chicken x MR ChickenIn 2021, Roaring Fork's owner, Mike Pranke, and president, Ron Stokes, joined forces (and names) to form MR Chicken and become Dave's Hot Chicken franchisees. Since then, we have opened 11 restaurants in WI with plans for further expansion in the state. |
 | PH Commercial Real EstateWhile most people know our restaurants, we also have a robust real estate business, owning, leasing, and managing properties including (but not limited to) those occupied by our restaurants. |
All Together
Our diverse operations are all backed by the unified leadership and shared support teams of Roaring Fork Restaurant Group.
We are one of the Midwest's leading multi-brand restaurant groups.
- 70+ restaurant locations
- 1,500+ jobs created
- 27+ years of experience
- 100% locally owned
Multiple Brands, One Team
Across our many business ventures, we work together with shared principles.
Mission Statement
We are driven to create a warm, fun, and inviting atmosphere for both our internal and external guests. We are passionate about serving the highest quality food. We smile at each other easily and give warm greetings. We are a team of high performers who are driven to get phenomenal results while operating with the highest degree of integrity. We are committed to helping our team develop as we celebrate growth in our people and our company.
Core Philosophies
- Don’t lie, cheat, or steal. These are 100% deal breakers.
- Never walk by a mistake. If you see something wrong, do something right.
- Ownership mentality. Approach your work and area as if you own it.
- Be intentional. Don’t do things because you have to. Do things because you want to, like to, love to.
- Goal orientation. We move towards what we think about, so we think about what we want.
- Personal accountability. Never push the blame on someone else.
- Service orientation. Everyone in the company should be serving a guest or serving someone who is serving a guest.
- Don’t be right, make it right. Principles trump policy.
- Hands-on orientation. Always be ready to jump in and help out.
- Don’t live in a negative mindset. If you don’t like something, you can either change it or change how you think about it.
- People orientation. Respect others. Relationships are give and get.
- Results orientation. Ask yourself daily, are you making an impact in the areas that matter?
- One-year commitment, minimum. Only make promises you intend to keep. Don’t bail at the first challenge. With time, effort, and wholehearted commitment, we can achieve great things together!
Homegrown Hospitality
The History of Roaring Fork Restaurant Group
